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Job Outlook in Advertising

Advertising professions are always in demand since they’re essential for organizations as they look to maintain and expand their markets. Therefore, there are always jobs available in advertising. This also means that the competition for such jobs can be high.

The Bureau of Labor Statistics states that employment of advertising and promotions managers is expected to grow 13 perfect from 2010 to 2020.This rate is about the same for all occupations. Employment of marketing managers alone is expected to grow 14 percent from 2010 to 2020. In 2010, advertising, promotions, and marketing managers held 216,800 of all jobs in the United States.

Best Job Prospects in Advertising:

Advertising and promotions managers are needed to plan, direct, and coordinate advertising and promotion campaigns, as well as to introduce new products to the marketplace.

Since Internet-based advertising is becoming more important it’s necessary to be able to navigate the digital world in order to obtain a job in advertising. Organizations and companies need professionals who can manage digital media campaigns through websites, social media, and live chat programming.

Newspaper publishers are one of the top-employing industries, yet they’re expected to decline 22 percent from 2010 to 2020. Therefore, many of these jobs will switch over to electronic media. Digital advertisements will replace print ads, and so many jobs prospects will open in the electronic media world. Marketing managers will continue to be in demand as organizations seek to market their products to specific customers and localities.

Potential Salary for Advertising Jobs:

According to The Bureau of Labor Statistics, the median annual wage of advertising and promotions managers was $83,890 in May 2010. The lowest 10 percent earned less than $41,480, and the top 10 percent earned more than $166,400.

The median wage for marketing managers in May 2010 was $112,800, with the lowest 10 percent earning less than $57,750, and the top 10 percent earning more than $166,400. A further breakdown of salaries are as follows:

  • Marketing Managers: $112,800
  • Advertising, Promotions, and Marketing Managers: $108,260
  • Advertising and Promotions Managers: $83,890
  • Total of all occupations: $33,840

Online Degrees in Advertising and Marketing

University of Saint Mary – If you want to advance your career quickly in marketing, business, or advertising, consider the MBA in Marketing and Advertising Management from the University of Saint Mary. This program helps student prepare for high-level roles in business from manager positions to director of marketing. Saint Mary is accredited by the Higher Learning Commission.
Kaplan University – Kaplan University is one of the largest schools in the US with over 53,000 students currently enrolled. With Kaplan, students have several options in what degree to pursue and how to pursue it. Kaplan provides programs for a BSBA in Marketing, BSBA in New Media and Internet Marketing, and an MBA in Marketing.
Grand Canyon University – For students who seek to combine faith with their education, Grand Canyon University is an excellent choice because it is one of the nation’s largest Christian schools. The college has online programs for a BS in Marketing and an MBA in Marketing. GCU is accredited by the Higher Learning Commission.

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